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Realtors Predict House Prices Will Skyrocket in These 10 Popular Beach Towns

Living where sun, surf, and sand are just steps away often comes with a hefty price tag.

By Cat Lafuente

Edited by Lauren Wellbank

Updated Dec. 17, 2024

Many people long to own a home by the coast, but in some beach towns that dream may be slipping a bit out of reach. Whether you’re looking to relocate somewhere with beach access for a higher quality of life, or you are investing in real estate to help build wealth, the clock is ticking thanks to rising property values.

“I think if people are looking to buy homes in an upcoming beach town area, invest when you feel you have a strong opportunity,” says realtor Phil Green, CEO of I Buy SD.

From sleepier towns to familiar hotspots, these beach towns are poised to grow, in some cases exponentially.

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Rockport, Texas

Everyone loves a comeback story, which is what you’ll find in this up-and-coming coastal hotspot, according to real estate agent Jake McClure, licensed real estate broker and analyst with Burling Square Group.

"After recovering from Hurricane Harvey, it’s now attracting buyers with its artistic community, fishing culture, and laid-back coastal vibe,” he says.

While Rockport is still a hidden gem, McClure sees that changing. “I expect those prices to rise as demand increases," he adds.

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Rehoboth Beach, Delaware

Rehoboth Beach has been named a “dream town” by AARP, and with good reason.

"The charming boardwalk, vibrant arts scene, and family-friendly atmosphere make it a popular choice for tourists and potential homeowners alike," says REALTOR®, investment expert, and founder of Sell in Boston’s Seth Williams.

Though flood insurance is a necessity, the perks arguably balance it out. "Well-maintained beaches, year-round cultural events, and tax-free shopping make the area more affordable for residents and visitors," Williams continues.

Myrtle Beach, South Carolina

crowded Myrtle Beach boardwalk South Carolina

Perennially popular Myrtle Beach is going to stay that way, notes Beach Life Premier team’s Mitchell G. David.

"Tourism, affordability, and lifestyle appeal will raise Myrtle Beach housing prices," he says. "Millions of tourists visit the area's stunning coastline, world-class golf courses, and family-friendly attractions."

Still, Myrtle Beach is cheaper than many East Coast beach towns and is always evolving. "New transportation and telecommunications improve its year-round living and business appeal," David adds.

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Kure Beach, North Carolina

If low-key and quiet is what you're after, this beach town is worth looking into, per real estate agent Rachel Stringer of Raleigh Realty.

"Conservation efforts in the area, alongside its natural beauty, attract eco-conscious buyers," she says. "Its community-centric events and slower pace make it particularly desirable for retirees or second-home seekers."

If you're purchasing with the intention of having a short-term rental, Stringer says to check zoning laws and environmental regulations first.

Carolina Beach, North Carolina

Another North Carolina town that's getting hotter is this locale north of Kure Beach, shares Stringer.

"Family-friendly with an abundance of activities like fishing, surfing, and boating, Carolina Beach has seen growth thanks to its waterfront dining spots and upgraded public spaces," she says. Flood insurance is a must here, however.

Stringer has a word for investors, too. "Buyers considering investment properties should also look into the seasonal rental market, as it can add value," she adds.

Cape May, New Jersey

Atlantic City might get lots of buzz in the Garden State, but head south for the next big thing, says Williams.

"Clean beaches and a picturesque downtown make this town an attractive destination," he continues. "There is a growing interest in Cape May because it combines historical significance and modern amenities."

While the desirable coastal town might not be cheap, stunning architecture, outdoor activities, and birdwatching are top tier.

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San Diego, California

san diego skylines in front of water and palm trees

Unsurprisingly to anyone familiar with California, San Diego remains wildly popular.

"We will be seeing a rise in housing prices going into 2025,” Green says. “There is, and continues to be, such a strong demand for improved infrastructure.”

Some areas may be especially primed to grow. “Combined with an increasing demand for coastal living, some areas like Oceanside, Imperial Beach, and of course La Jolla are prime locations for upgrading homes,” Green adds.

Port Townsend, Washington

The Pacific Northwest has a charm all its own, which is why this port city is poised to expand, shares McClure.

"For those seeking a cooler coastal climate, Port Townsend is a rising star," he says. "It offers stunning views of the Puget Sound and Olympic Mountains, a vibrant arts scene, and historical charm."

McClure adds that remote workers from out of state will continue to drive up home prices.

Destin, Florida

Located in the Florida panhandle, this growing city is already beloved, notes Williams.

"Famous for its white, sandy beaches and emerald-green waters, it is a popular vacation destination," he says. "The town offers excellent fishing and water sports, as well as upscale dining, shopping, and recreational activities."

While tourists can bring with them noise and traffic, per Williams, it’s a small price to pay for paradise.

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Panama City Beach, Florida

"Panama City Beach is headed for price rise due to its investment potential, vacation appeal, and livability," says David.

That's thanks to the gorgeous beaches and Gulf waters, but modernizing infrastructure and businesses are a big draw, too.

"Recent tourism expansions including premium eating, entertainment, and eco-friendly activities are attracting more visitors and investors," he continues. "The area is more accessible and appealing due to modernization including upgraded roadways."

Bottom line

Owning a home by the sea is a dream for many, whether you’re making smart homeowner moves with an investment property or buying a place for yourself, but rising housing costs around the country may make that dream tougher to manifest.

Fortunately, it’s not impossible, as there are still many beach towns that fly under the radar (at least for now). So if you see a good deal and the feeling is right, don’t hesitate to follow your bliss.

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