A cherished store nationwide, Target is a staple big-box retailer that many shoppers rely on to save on essentials. Items from groceries to clothing and housewares are available at great prices.
But this popular retailer is not without its warts, which are very real and may tarnish your Target experience, even if some of them manage to fly under the radar.
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Closed self-checkout stations
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Over the last 10 years, you likely noticed that Target has been installing self-checkout stations, a project that cost the company millions. If you noticed that they've been shutting them down lately, you might be scratching your head.
Why the closures, which have caused long lines and shopper frustration? Target wants to reduce the losses caused by shopper error and theft.
Damaged delivery items
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Who doesn't love getting a delivery from one of their favorite stores? We all do, except when the items inside the box arrive damaged. In one case, a reviewer said a ceramic bowl arrived broken due to shoddy packing.
In another instance, multiple customers who ordered vinyl records discovered they were bent due to poor packing practices.
Extremists have caused violence in stores
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Target has sold a line of merchandise to celebrate Pride Month for many years, but recent opposition to this practice has caused problems. In some cases, customers have confronted employees, tried to damage merchandise, and made threats on social media.
In response, Target no longer carries the Pride line in some of its stores, citing "historical sales performance" as the reason for the change.
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Higher prices on staple goods and common items
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Target and Walmart are rivals in the big box space, each with its own loyal customers. However, Target may have to work harder to keep devotees from switching over to Walmart because of one big issue: prices.
For example, in February of last year, Walmart's prices were, on average, 8.6% lower than Target's. That's significant enough to make you reconsider your next shopping trip.
High theft rates
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With grocery prices high and folks feeling strapped by the rising cost of living, it's not surprising that theft has been an issue in recent years.
Target has been outspoken about stealing, both on small and large scales. Theft can also lead to higher prices for shoppers.
Although Target has reduced shrinkage more recently, it has closed stores that were particularly impacted.
No more 1% back for Circle members
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If you haven't checked your Target Circle wallet in a while, you might be surprised to learn that there's been a policy change: As of last April, you no longer get 1% of your total spending deposited into your wallet, which makes it more difficult to stretch your target budget.
That might be a rude awakening if you like to let things accumulate and then get a nice chunk of change all at once.
Shopping pro tip: This month's best deals
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August is here, and with it comes the final stretch of summer. It’s a great time to soak up the season and scoop up hot deals before they fade. Look for savings on:
- Travel and getaway must-haves
- Back-to-school basics
- Clearance swimwear and warm-weather styles
- For grocery savings, grab peak-season produce, like tomatoes, cucumbers, melons, and berries
As retailers shift their focus to fall, August is the last chance to snag summer essentials at unbeatable prices. Shop smart now before the season (and the savings) slip away.
No more personal checks
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These days, there seems to be an endless number of ways to pay for things, from apps like Venmo and CashApp to debit and credit cards. But even in this crowded landscape, there was still room for personal checks—until now.
Target no longer accepts personal checks. At least cash is still an acceptable tender.
Store safety has been a concern
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One major issue for Target has been safety in some of its locations. According to the retailer, "theft and organized retail crime are threatening the safety of our team and guests and contributing to unsustainable business performance."
Target went as far as to close stores where crime was causing security concerns. Certainly, shopping isn't a pleasure when you're afraid you may get harmed.
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Understaffing has led to shopper frustration
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Closing self-checkout stations isn't the only cause of long lines at Target. Rather, understaffing reported by employees has allegedly wreaked havoc on some Target stores. To combat long lines, cashiers call for backup, which means other tasks go unfinished.
It stands to reason that with fewer employees, you'll have to work harder to get assistance from Target employees in any part of the store.
Quick tips: How to prepare for economic uncertainty
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Uncertain times call for a review of expenses that goes beyond simple cost-cutting. Here are some steps for you to consider:
- Build a 6-month emergency fund. Prioritize this above other financial goals.
- Compare rates on big ticket items like auto insurance to make sure you aren't overpaying.
- Delay major purchases when possible.
- Consider a side hustle that can generate income with minimal startup costs.
During challenging economic periods, try to focus on what you can control. And remember that financial resilience isn't built overnight.
Wages for employees can be low
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While Target has taken steps to compensate employees more than they have to by law, its starting wage for entry-level positions is $15 per hour. With the cost of living rising across the country, that's arguably not enough to keep up with the bills.
The company has shared that it's implementing a range from $15 to $24, an improvement.
Bottom line
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Shopping at Target can be an enjoyable and rewarding experience, especially if you use the best cash back credit cards. However, shopping at some Target locations may lead to frustration due to these problems.
Fortunately, it looks like Target is implementing policies to improve customer experience and give employees what they need, and we'd love to see that.
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