First, Subway released its now-famous foot-long sub. Then, the chain rolled out the foot-long cookie.
What's next? If you guessed another 12-inch menu item, you're right.
Now, the sandwich chain has introduced the foot-long Dippers, which will be available for just $3 on the Sidekicks menu nationwide.
The menu additions come after several fast-food chains have launched or expanded their own value menus. Here's how the dippers may compare.
Earn $200 cash rewards bonus with this incredible card
There's a credit card that's making waves with its amazing bonus and benefits. The Wells Fargo Active Cash® Card(Rates and fees) has no annual fee and you can earn $200 after spending $500 in purchases in the first 3 months.
The Active Cash Card puts cash back into your wallet. Cardholders can earn unlimited 2% cash rewards on purchases — easy! That's one of the best cash rewards options available.
This card also offers an intro APR of 0% for 12 months from account opening on purchases and qualifying balance transfers (then 19.74%, 24.74%, or 29.74% Variable). Which is great for someone who wants a break from high interest rates, while still earning rewards.
The best part? There's no annual fee.
Dippers give you the best bang for your buck
Those who want to try the Dippers can choose from three varieties: Pepperoni & Cheese, Chicken & Cheese, and Double Cheese.
Each Dipper is served hot with melted cheese, and meat rolled in the chain's lavash-style flatbread. They will also come with one of Subway's 11 sauces, like Honey Mustard, Creamy Sriracha, or Tangy Peppercorn Ranch, so the flavor combinations are endless.
The Sidekicks menu also offers the restaurant's cheapest menu items, including the foot-long cookie, pretzel, and churro, all available for $5 or less.
For reference, a foot-long sandwich at the chain starts at $8.44. Now, with the addition of the Dippers on the Sidekicks menu, customers can grab two items for less than the price of a foot-long sandwich.
Earn $200 cash rewards bonus with this incredible card
There's a credit card that's making waves with its amazing bonus and benefits. The Wells Fargo Active Cash® Card(Rates and fees) has no annual fee and you can earn $200 after spending $500 in purchases in the first 3 months.
The Active Cash Card puts cash back into your wallet. Cardholders can earn unlimited 2% cash rewards on purchases — easy! That's one of the best cash rewards options available.
This card also offers an intro APR of 0% for 12 months from account opening on purchases and qualifying balance transfers (then 19.74%, 24.74%, or 29.74% Variable). Which is great for someone who wants a break from high interest rates, while still earning rewards.
The best part? There's no annual fee.
Wendy's, McDonald's, and Starbucks lead the value menu wars
With the effects of inflation in full swing, more chain restaurants are realizing that customers aren't willing to pay high prices for single menu items and would much rather buy a high-value combination meal.
Earlier this month, Starbucks launched its Pairings Menu, where customers can purchase a breakfast sandwich and coffee for $5. Similarly, McDonald's announced a $5 value meal that will be available later this month, containing a burger, four-piece chicken nuggets, fries, and a drink.
Shortly after this news, Wendy's introduced a $3 breakfast combo meal, which includes a breakfast sandwich and a side of potatoes.
Consumers want more affordable snacks
The Dippers were added to the menu because the company took notice of younger customers' leanings toward snacking. Douglas Fry, Subway’s North America president, told CNN that the Dippers were meant to satisfy the demographic's preference for “convenient, hand-held, grab-and-go” food that is also affordable.
Fry also highlighted the popularity of the Sidekicks menu. "Our guests devoured nearly 30 million Sidekicks since their debut in January, and they will find all 33 flavor combinations of Dippers for $3 to be equally irresistible," he said.
“We know that the economic climate has started to shift,” Fry told CNN. Subway offers a “great value proposition of great-tasting food that’s made fresh and is available for a variety of budgets.”
Earn $200 cash rewards bonus with this incredible card
There's a credit card that's making waves with its amazing bonus and benefits. The Wells Fargo Active Cash® Card(Rates and fees) has no annual fee and you can earn $200 after spending $500 in purchases in the first 3 months.
The Active Cash Card puts cash back into your wallet. Cardholders can earn unlimited 2% cash rewards on purchases — easy! That's one of the best cash rewards options available.
This card also offers an intro APR of 0% for 12 months from account opening on purchases and qualifying balance transfers (then 19.74%, 24.74%, or 29.74% Variable). Which is great for someone who wants a break from high interest rates, while still earning rewards.
The best part? There's no annual fee.
Bottom line
The addition of Subway's foot-long Dippers will make it easy to grab a fast and convenient snack for just $3, which is $5 cheaper than the base price of a 12-inch sub from the chain. Talk about saving big.
And since fast food chains are now in tight competition for business, we can expect to see the expansion of value menus across the industry. In the meantime, you can learn how to stretch your fast food budget to save the most money at restaurants.
More from FinanceBuzz:
- 7 things to do if you’re barely scraping by financially.
- Are you a homeowner? Get a protection plan on all your appliances.
- 6 genius hacks Costco shoppers should know.
- Learn how you can escape the paycheck-to-paycheck grind.
Lucrative, Flat-Rate Cash Rewards
FinanceBuzz writers and editors score cards based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Wells Fargo Active Cash® Card
Current Offer
$200 cash rewards bonus after spending $500 in purchases in the first 3 months
Annual Fee
$0
Rewards Rate
Earn unlimited 2% cash rewards on purchases
Benefits
- Low spend threshold for its welcome offer — $200 cash rewards bonus after spending $500 in purchases in the first 3 months
- Cell phone protection benefit (subject to a $25 deductible)
- Can redeem rewards at an ATM for literal cash
Drawbacks
- Foreign transaction fee of 3%
- No bonus categories
- Select “Apply Now” to take advantage of this specific offer and learn more about product features, terms and conditions.
- Earn a $200 cash rewards bonus after spending $500 in purchases in the first 3 months.
- Earn unlimited 2% cash rewards on purchases.
- 0% intro APR for 12 months from account opening on purchases and qualifying balance transfers. 19.74%, 24.74%, or 29.74% Variable APR thereafter; balance transfers made within 120 days qualify for the intro rate and fee of 3% then a BT fee of up to 5%, min: $5.
- $0 annual fee.
- No categories to track or remember and cash rewards don’t expire as long as your account remains open.
- Find tickets to top sports and entertainment events, book travel, make dinner reservations and more with your complimentary 24/7 Visa Signature® Concierge.
- Up to $600 of cell phone protection against damage or theft. Subject to a $25 deductible.
Subscribe Today
Want extra-cash moves to come right to you?
Stop browsing endlessly. Get proven ways to earn pocket money, help cover rent, and crush your debt — sent to your inbox daily.