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Buying Costco’s Kirkland Brand Could Save You 20% on Groceries (And Here’s the Proof)

We did the math, and Costco’s Kirkland brand can help you seriously save.

COSTCO Wholesale store front
Updated Sept. 24, 2024
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Costco’s Kirkland brand often offers the same quality as name brands but at a much lower price. And for many of these items, it’s simply not worth paying extra for that fancy label.

Here are some grocery deals where you can save 20% or more and get the most out of your Costco membership.

Editor’s note: Prices are subject to change and may vary by location.

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Kirkland Signature Pacific Bold Coffee K-Cups

Courtesy of FinanceBuzz Kirkland Signature Pacific Bold Coffee K-Cups.jpg

Price: $37.99

This dark roast coffee gives you more bang for your buck than the Starbucks K-cups at Costco.

You get 120 cups of this Kirkland Brand coffee, while Starbucks French Roast only offers 72 for $42.99.

Plus, this Costco blend is fair-trade and organic, with a smoky flavor similar to the French Roast.

Kirkland Signature Asolo Prosecco

Courtesy of FinanceBuzz Kirkland Signature Asolo Prosecco

Price: $7.49

Save over $2 per bottle when you shop the Kirkland brand over Lagioiosa Prosecco. Each bottle gives you 750 mL of sparkling wine with fruity notes and DOCG certifications.

However, the Costco bottle saves you money and still pairs just as well with orange juice for a tasty mimosa.

Kirkland Signature Ultra-Soft Tissue

Courtesy of FinanceBuzz Kirkland Signature Ultra-Soft Tissue

Price: $19.99

Get 12 boxes of ultra-soft tissues for less when you buy the Kirkland Signature brand.

At Costco, the comparable Kleenex product offers 85-count three-ply tissues for a little over $23. However, the Kirkland brand tissues are still three-ply and cost only $19.99 per pack.

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Kirkland Signature Lower Sodium Bacon

Courtesy of FinanceBuzz Kirkland Signature Lower Sodium Bacon

Price: $16.99

Get four pounds of bacon from Costco, but make sure you’re savvy about these prices. The Farmers Hickory Brand costs $4.50 per pound, while the Kirkland brand costs $4.20 per pound.

Plus, the Costco pre-sliced bacon is lower in sodium, making it a smarter choice in every way.

Kirkland Signature Sports Drink Variety Pack

Courtesy of FinanceBuzz Kirkland Signature Sports Drink Variety Pack

Price: $11.99

It’s crucial to stay hydrated this summer, and Costco can help you save money while you do.

The Body Armor 18-pack costs $21.99, while this 24-pack Kirkland brand offers three flavors for a much lower price point. Plus, you get more bottles of Costco sports drinks overall.

Kirkland Signature Toilet Paper

Courtesy of FinanceBuzz Kirkland Signature Toilet Paper

Price: $23.49

Don’t waste money on toilet paper by buying name brands during your Costco run.

When you buy Charmin at this superstore, you’re spending over $6 for the same amount of rolls as the Costco brand.

And with the Kirkland Signature bath tissue, you get over 600 square feet more toilet paper.

Kirkland Signature Sparkling Flavored Water

Courtesy of FinanceBuzz Kirkland Signature Sparkling Flavored Water

Price: $10.69

Indulge in a fizzy drink that has no calories, no sugar, and costs you less than the name brands.

Sparkling Ice at Costco offers four flavors and 24 bottles, but it costs $15.99. With the Costco brand, you still get a variety of three fruity flavors, but these drinks are over $5 cheaper.

Kirkland Signature Lightly Breaded Chicken Breast Chunks

Courtesy of FinanceBuzz Kirkland Signature Chicken Breast Chunks

Price: $13.99

Save money on some Chick-fil-A nugget dupes when you shop at Costco.

When you choose the Kirkland Chicken Breast Chunks, you only pay $3.50 per pound. In contrast, the Just Bare nuggets are almost identical but cost $4.50 per pound instead.

Kirkland Signature Men’s Swim Short

Courtesy of FinanceBuzz Kirkland Signature Men’s Swim Short

Price: $15.99

Save $3 on every pair of swim trunks when you buy the Kirkland brand instead.

At this superstore, a pair of Speedo swim trunks will cost $18.99, and they come in only three styles. By comparison, Kirkland swim shorts are just $15.99 and have four design options.

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Kirkland Signature Plastic Food Wrap

Courtesy of FinanceBuzz Kirkland Signature Plastic Food Wrap

Price: $14.99

Save on your everyday essentials by shopping at Costco’s low prices. With Glad, you get three boxes of plastic wrap, each with 140 feet, for $12.99.

However, Kirkland plastic wrap gives you two 750-foot boxes for just a few dollars more, for an overall savings of just a few dollars.

Kirkland Signature Organic Cane Sugar

Courtesy of FinanceBuzz Kirkland Signature Organic Cane Sugar

Price: $8.99

Costco makes it easy to buy in bulk with these bargain bags of cane sugar.

You get six pounds of organic cane sugar at $10.49 when you choose Sugar in the Raw. If you go with Costco’s own cane sugar, you get 10 pounds for just $8.99.

Kirkland Signature Ultra Fresh Premium Fabric Softener

Courtesy of FinanceBuzz Kirkland Signature Fabric Softener

Price: $8.99

Don’t pay premium prices just for name-brand items at Costco.

A bulk-size container of Downy fabric softener is $15.99 for 171 fl-oz, which has a bit more than the 149 fl-oz in the Costco brand.

The Kirkland fabric softener is just $8.99, which ultimately makes it cents cheaper per load.

Bottom line

Syda Productions/Adobe family shopping at grocery store

Using your Costco membership is more than just buying items in bulk. This superstore has a ton of exclusive deals and discounts, especially if you know where to look.

Try out the Kirkland Signature brand for yourself to save on price but not on quality.

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Wells Fargo Active Cash® Card

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$200 cash rewards bonus after spending $500 in purchases in the first 3 months

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Earn unlimited 2% cash rewards on purchases

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