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11 Techniques for Selling Your House Fast in a Competitive Market

Here’s how to help your home stand out and sell faster in today’s competitive real estate market.

For sale sign outside house
Updated Oct. 1, 2024
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When you put your house on the market, a fast sale can make your life easier. But that can be difficult in a competitive market.

Luckily, there are some smart homeowner moves you can make as a seller to increase the chances of your home selling quickly.

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Set a competitive list price

F-Stop Boy/Adobe friends reading property advertisement in window

When you list your home, the price you choose is critical. Of course, you want to get as much for the home as possible — but choosing a list price that is too high for the current market could scare potential buyers.

You can get a good idea of a competitive price by looking at recent sales in your area. However, when setting the right price, most buyers benefit from working with a knowledgeable real estate agent. Their grasp of your local market can help you select a list price designed for a fast sale.

Host open houses

moodboard/Adobe huge open house sign board outside new house during day time

Open houses allow potentially interested buyers to stop by and take a look without setting up a specific appointment. With a larger pool of potential buyers, an open house can set the stage for a quick sale.

Prioritize quality listing photos

Cody/Adobe male Photographer filming real estate video

Most buyers will first encounter your home through an online listing. The quality of your listing pictures can make a big difference.

Buyers tend to gravitate toward homes with high-quality pictures clearly showing what the home offers. If you offer pictures that leave much to be desired, you miss a chance for your home to make a good first impression.

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Offer a virtual tour

M Moller/peopleimages.com/Adobe happy mature couple using laptop

Beyond high-quality listing photos, a virtual tour can go a long way. With a virtual walkthrough, potential buyers can get a feel for the property online before committing to an in-person visit. In many markets, virtual tours can help you attract more buyers.

Clean your house

rh2010/Adobe Professional cleaners cleaning house

When a potential buyer comes over, ensure the property is in tip-top shape. It’s more difficult for a buyer to envision themselves living in a space that’s covered with clutter. A deep-cleaned and clutter-free space can make a huge difference.

Stage the house

Anatoli/Adobe canadian style furnished and staged apartment

Staging your home involves creating a good atmosphere for potential buyers. Nice decor and fresh paint can give your property the facelift it might need to stand out from the competition.

Highlight unique features

Image courtesy of specialfinds.com Backyard of house in Oregon

If your home has unique features on offer, don’t be afraid to highlight them. Many buyers want to know about the special perks that could set you apart from a more basic home down the street.

Some special features to highlight could include a storage shed, outdoor living space, office area, or deluxe master bathroom.

Supercharge your curb appeal

adogslifephoto/Adobe Front lawn of house

When a buyer pulls up to your house, first impressions matter. Small tasks can go a long way toward increasing your curb appeal. For example, you could trim your bushes, repaint the front door, or tidy up the yard to boost your curb appeal.

Get a customized marketing plan

crizzystudio/Adobe real estate agent discussing

If you want a fast sale, working with a competent real estate agent can make all the difference. The right agent should offer a comprehensive marketing plan designed to get your house in front of as many buyers as possible.

The plan would generally include posting the listing on multiple services, using social media, and taking advantage of other traditional real estate marketing opportunities.

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Offer incentives

goodluz/Adobe family choosing home with property agent

When buyers have plenty of choices, the right incentives can help you land a sale. Consider paying for some of the buyer’s closing costs or a home warranty to take some of the financial pressure of buying a home off the buyer.

Also, consider offering a flexible closing date to accommodate the buyer’s schedule.

Stay flexible

Rawpixel.com/Adobe agent showing new house to family

When you get an offer, do your best to be flexible. An offer doesn’t always translate into a closed deal. Make an effort to stay flexible and work with the potential buyer to finalize the sale. If you are willing to make some compromises, you might close faster.

Bottom line

LIGHTFIELD STUDIOS/Adobe Happy couple outside sold house

When you want to speed through your home sale, it often helps to have an experienced real estate agent on your team.

A knowledgeable agent can help you navigate all possible ways to accelerate your home’s sale — ultimately helping you to get ahead financially.

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