Investing Investing Basics

9 Key Mistakes Too Many People Make When Picking a Financial Advisor

Avoiding these nine major mistakes can help you find the financial advisor of your dreams.

dumbfounded young guy on light background
Updated Nov. 19, 2024
Fact checked

Whether you're planning for retirement or trying to get your finances in order to buy a house, a financial advisor can be a priceless asset.

Advisors can assess your current financial status, help you plan for the future, and show you how to maximize your net worth while minimizing liabilities.

However, to get the most out of your financial advisor, you need to find the right person for the job.

If you're on a quest for an advisor who can set you up for financial success, steer clear of these nine common pitfalls that can turn your advisor into a poor investment.

Get a protection plan on all your appliances

Did you know if your air conditioner stops working, your homeowner’s insurance won’t cover it? Same with plumbing, electrical issues, appliances, and more.

Whether or not you’re a new homeowner, a home warranty from Choice Home Warranty could pick up the slack where insurance falls short and protect you against surprise expenses. If a covered system in your home breaks, you can call their hotline 24/7 to get it repaired.

For a limited time, you can get your first month free with a Single Payment home warranty plan.

Get a free quote

Not exploring your options

insta_photos/Adobe student wearing glasses using laptop watching online webinar

It's tempting to simply call the first financial advisor who pops up on your Google search page, but bear in mind that the top result might not be the best fit for you.

In fact, the top result might not even be the best financial advisor, period. The company could just be better at optimizing its website for search engines, causing it to show up at the top of the page.

If you're Googling options for a financial advisor, make sure to pull up multiple advisors' sites. Read through each site to figure out which company seems like the best match for you.

Then, consider scheduling initial consultations with more than one financial advisor so you can narrow down your options.

Want to learn how to build wealth like the 1%? Sign up for Worthy to get ideas and advice delivered to your inbox.

Choosing solely on a friend's recommendation

Drobot Dean/Adobe girls friends sitting in cafe talking with each other drinking coffee

An in-person recommendation from someone you trust can be a great way to find local resources like financial advisors.

But at the same time, it's important to remember that your friends and family members probably don't have the same financial goals or concerns as you do. That means their recommendations might not mean as much as you'd hoped.

For instance, your grandparents' financial advisor might have helped them plan a successful retirement. But that doesn't mean the same advisor will excel at helping you start your small business or pay off your student loans.

While your friends' recommendations can be a good starting point if you're not sure how to find a financial advisor, you should also put your own financial needs first.

Not hiring a fiduciary

Viacheslav Yakobchuk/Adobe senior couple consulting with insurance agent

Fiduciaries are individuals, companies, or organizations that promise to work in their client's best financial interests.

Licensed, registered fiduciaries must also meet a high moral standard when handling their clients' money. That means openly declaring any conflicts of interest and giving the client accurate financial advice.

While many fiduciaries are financial advisors, not all financial advisors are fiduciaries. In your search, make sure to find one who openly declares their fiduciary credentials on their website.

Smart Drivers, Smarter Savings
Compare car insurance rates in Ohio
See if you qualify for a lower rate in less than 2 minutes
Check Rates

By clicking the button above, I understand and agree that this site uses site visit recording technology (provided by Trusted Form, Jornaya, and Microsoft Clarity) Privacy Policy

Waiting too long

Seventyfour/Adobe young man playing with pencil and using phone at workplace

We said above that it's smart to research several financial advisors instead of frantically choosing the first one you find on Google.

But it's just as important to find an advisor early enough in your career to set yourself up now for financial success decades down the road.

If you've been agonizing about which financial advisor to choose for a while now, it could be time to simply schedule an appointment with one and see how it goes.

Not asking how they make money

WavebreakMediaMicro/Adobe senior couple planning their investments with financial advisor

Before you commit to working with one financial advisor, you need to ask point-blank how they make their money. Do they charge by the hour or by a monthly, quarterly, or semi-annual rate?

If your advisor doesn't charge a flat fee, find out if they earn money through commissions, which are payments from third-party sources.

If your financial advisor is paid on commission and commission alone (instead of a combination of flat fees and commission), that's a huge red flag.

Since your financial advisor has a vested interest in getting you to invest in a certain company, you can't trust that they're giving you accurate, trustworthy advice. It's one key reason to prioritize finding a fiduciary who charges a flat rate.

Not choosing one

Rawpixel.com/Adobe couple talking to a financial advisor

As you scroll through fiduciary directories, you might get overwhelmed by the sheer number of financial advisors available in your area.

It makes sense to feel overwhelmed, but make sure it doesn't stop you from connecting with a financial advisor altogether.

The last thing you want is for your present anxiety to destroy your chances of building a solid financial future.

Not knowing their area of focus

Natee Meepian/Adobe business people meeting to discuss the situation on the market

Yes, you should make sure the financial advisor you choose is a qualified, licensed fiduciary, but you can't stop there. Along with being a fiduciary, your advisor should specialize in the area you're most interested in.

For instance, is your goal to build a diverse investment portfolio or to figure out how to save for your kids' college funds while still affording rent? 

Are you trying to set up an estate for your grandkids, or do you need help paying off medical bills without dipping into savings?

Your answers to questions like these should play a big role in determining which financial advisor you eventually choose to help with your finances.

Not telling them what you're looking for upfront

Rido/Adobe couple talking to financial advisor at home

Your financial advisor might be an expert in finances, but you're an expert in you. That means your dreams for the future, financial plans, hopes, and aspirations.

Think of your relationship with your financial advisor less as one with strict rules and recommendations and more as an ongoing conversation where you work together to bring your financial plan to life.

Of course, you aren't required to take your financial planner's advice, especially if it isn't in line with the type of financial life you're interested in.

At the same time, one of the best ways to get advice that pertains to your situation is by being open and honest with your advisor and developing a good working relationship.

Finding one who offers generic advice

Ha-nu-man/Adobe colleagues having conflict dispute

The best financial advisors tailor their advice to each client's situation.

After all, if your goal is to start saving funds for your kids, your financial plan is going to look a lot different than someone whose goal is to retire early and move to Florida.

If your financial planner's advice isn't customized to you specifically, it's time to start looking for a new planner.

If you’re over 50, take advantage of massive discounts and financial resources

Over 50? Join AARP today — because if you’re not a member you could be missing out on huge perks. When you start your membership today, you can get discounts on things like travel, meal deliveries, eyeglasses, prescriptions that aren’t covered by insurance and more.

How to become a member today:

  • Go here, select your free gift, and click “Join Today”
  • Create your account (important!) by answering a few simple questions
  • Start enjoying your discounts and perks!

Important: Start your membership by creating an account here and filling in all of the information (Do not skip this step!) Doing so will allow you to take up 25% off your AARP membership, making it just $15 the first year with auto-renewal.

Become an AARP member now

Bottom line

Allistair/peopleimages.com/Adobe couple using their laptop

Meeting with a financial advisor even once can help you get a clearer understanding of how to grow your wealth.

Meeting regularly can be even better, especially since you and your advisor can help you create a plan to get ahead financially as you get older and your circumstances change.

Just make sure to avoid these nine mistakes while choosing a financial advisor. Otherwise, you could end up with the wrong one and missing your financial goals.

Masterworks Benefits

  • Invest in art like a millionaire for a relatively low cost
  • Art investments have outperformed the S&P 500 by over 131% for 26 years
  • Purchase shares of artwork by top artists
  • Hedge against inflation and diversify your portfolio