Streaming Inflation: How Streaming Prices Have Changed Over the Years 2024
FinanceBuzz looked at how subscription costs have changed over the years for eight of the largest video streaming platforms to see which ones have raised prices the most and least.
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Streaming platforms like Netflix, Hulu, and Disney+ offer beloved classic movies and shows as well as original content that have become classics in their own right. As a result, many people have supplemented or even replaced their traditional cable TV subscriptions with streaming services.
While these services were all introduced with basic-level subscriptions that came with relatively reasonable monthly price tags, gradual price hikes and the introduction of premium, ad-free tiers have driven up those costs over time.
To help consumers understand just how much prices have changed, the team at FinanceBuzz analyzed the monthly prices for both standard and premium streaming subscriptions over the nearly 20 years since streaming services first launched.
Since their launch in 2011 and 2013, respectively, Netflix’s standard and premium subscriptions have nearly doubled in price.
While Apple TV has doubled in price since 2019, it’s the only platform that doesn’t require a premium subscription to avoid ads.
Amazon Prime Video is the only platform whose standard subscription price hasn’t changed since its launch.
How standard streaming subscriptions have changed in price
Of the current major streaming platforms, Hulu was the first to launch way back in 2007. The service was free for the first few years, making money by showing ads during the shows and movies that were available to watch. By 2010, however, Hulu started charging a subscription fee, and every platform launched since that time has made users pay from the start.
Subscription fees aren’t the only thing streaming customers have had to get used to, as price changes (mostly increases) on those fees have also been common in the streaming era. In fact, Amazon Prime Video is the only service that hasn’t changed its pricing in some way, staying at a consistent $8.99 price point since becoming available as a standalone service in 2016.
Netflix has increased its monthly subscription costs more often and to a greater degree than any other streaming service. Since 2011, Netflix has increased prices seven times, which has ultimately resulted in a 94% increase in the cost for a standard monthly subscription ($8 in 2011 to $15.49 in 2024).
That $15.49 monthly subscription cost is the second-highest of any platform, behind the $16.99 price for Max (formerly HBO Max). Two streaming services are tied with the lowest cost, as standard subscriptions for Peacock and Paramount+ cost just $7.99 per month.
Two streaming services have actually decreased prices since launching. Paramount+ prices dropped from $5.99 to $4.99 between 2020 and 2021 before returning to the $5.99 price point in 2023. Hulu has actually dropped the price for its standard subscription multiple times, from $9.99 to $7.99 between 2010 and 2011, dropping it a further $2 to $5.99 in 2016, and going from $7.99 to $5.99 in 2019 following a 2017 price increase.
Paying for a premium: How ad-free streaming has changed in price
Premium tiers are a more recent addition to the world of streaming services. These subscription levels cost more money every month but offer users extra benefits, such as commercial-free viewing, higher video quality, access to exclusive content, and more.
Unlike with standard subscriptions, prices for these premium plans have only gone up, none more so than at Netflix. When it first launched in 2013, Netflix Premium had a $12 monthly price tag. It now costs $22.99 per month, a 92% increase in 11 years.
That’s also the most expensive premium plan of any platform, $2 more expensive than the current cost for Max’s Ultimate Ad-Free tier. The newest premium subscription is also the most affordable, as Amazon Prime Video introduced commercials to its platform and an ad-free tier earlier in 2024. Using Prime without commercials costs $11.98 as a standalone service, a penny per month cheaper than Peacock’s Premium Plus service.
Of the eight major streaming services, seven offer a premium subscription level. The lone holdout is Apple TV+, which offers only a single standard-level subscription available to customers for $9.99 per month.
Advice from the experts
While our study gave good insight into how much the cost of streaming subscriptions has risen, we also had questions about how to fit them into a budget best. To find out, we asked a panel of experts to weigh in.
How can viewers fit entertainment services, such as streaming, into their budgets without overspending?
In thinking about subscription expenses (TV, music, reading, etc.), these should be part of an overall budget framework. It’s better to think of this as a spending plan. My favorite approach is to allocate after-tax income into the following buckets:
Live — Percent of income we need to live our lives; this includes fixed costs like utilities and food and variable items like vacations
Owe — How much we need to pay our debts, including principal, interest, and extra payments
Give — How much we gift to others, such as family, friends, and charity
Grow – How much we save
It’s best to start with the grow allocation so that we pay our future selves first. Target 10% to 20% of income. From there, we can calculate how much we wish to gift and our debt situation. This leaves us with an amount to live on.
When it comes to subscriptions, we need to monitor what we’re paying for, determine if we use it consistently, decide if we should cancel the service, and figure out if a new service is warranted. These services hope that we buy it and forget it. Complacency is part of their revenue plan. Keep a good list of subscriptions and evaluate it often! Cancel what is not used or valued.
To fit entertainment services, such as streaming, into people’s budgets without overspending, viewers can adopt several strategies. Digital media consumption has become integral to modern life due to the diversity, flexibility, convenience, accessibility, and cost-effectiveness of streaming services. The competitive nature of the streaming industry, with its month-by-month subscription model, allows consumers to choose from a variety of on-demand entertainment and live TV content, with and without ads.
As of early 2024, the average U.S. household spent between $30 and $40 per month on streaming services, typically subscribing to at least three platforms. This expenditure reflects a preference for uninterrupted viewing experiences, as ad-free services save viewers around 15 to 20 minutes of personal time daily. The music streaming sector has also seen rapid growth, with over 90 million paid subscribers in 2024. Popular music streaming services such as Spotify, Apple Music, and YouTube Music charge around $10.99 per month, while Amazon Music is slightly cheaper at $9.99 per month.
To manage entertainment service expenses effectively, individuals should establish a clear entertainment budget, reviewing it monthly to ensure that the streaming services they pay for are still justified. For instance, if a family plan is no longer necessary due to changes in household composition, downgrading to a smaller plan can save money. Another cost-saving strategy is to take advantage of free trials, binge-watch desired content, and then cancel the subscription before the trial period ends. However, it’s important to remember to cancel the subscription to avoid unintended charges.
Using a single credit card for all streaming services can simplify expense tracking. Additionally, opting for ad-supported versions of streaming services can reduce costs, as these versions are generally cheaper. Last year, people chased more free trial promotions, highlighting the importance of pricing and affordability, especially in the context of inflation.
Consumers can easily fit entertainment services by simply paying attention to their monthly expenditures and exercising emotional regulation. Every month, consumers are reminded that they’re paying for services for which they signed up.
It’s the consumer’s responsibility to assess whether the service they’re paying for monthly is providing them with the satisfaction they expected. If it’s not, then the consumer should cancel the service. This monthly assessment also alerts the consumer to any timely cost increases in these services. Thus, the consumer will not lose more money due to inattentiveness or lack of awareness.
Our financial institutions are always there to help us forget our monthly obligations with convenience services like automatic bill pay. Regardless of whether consumers use this service, the responsibility lies with them to monitor the amount of money entering and exiting their accounts monthly.
Likewise, consumers should always exercise emotional regulation in the form of impulse control and be cognizant of their needs versus their wants. Controlling purchasing behavior to only what is needed will reduce the tendency to overspend and reduce buyer’s remorse. Caveat emptor! Which is Latin for buyer beware. Or, as I like to say, buyer be aware!
Do you personally subscribe to multiple streaming services? If so, how do you decide which ones to keep paying for and which to cancel?
In our household, we subscribe to a couple of newspapers, a slew of streaming services (Netflix, Prime, Max, Apple TV+), and no music services. We recently added Apple with the intention of watching a few shows and then will cancel it. I monitor these costs using my expense tracker on a monthly basis.
I cut the cord 20+ years ago because I didn’t like the contracts and cancellation fees associated with cable TV, and, most importantly, with streaming, I can watch what I want when I want.
I choose streaming services relevant to my interests and professional needs, such as documentaries, while conducting a cost-benefit analysis to assess if the subscription cost is justified by the quality, exclusivity, and cost of the subscription.
Ultimately, individuals must decide how to balance their needs, preferences, and costs. Evaluating the value of each service based on price, content library, and new releases is essential to ensure they’re getting the best value for their money.
I don’t subscribe to multiple streaming services. I don’t have to because, with any product for which I pay regularly, I assess the value it adds to my life each and every time I pay for it. If it still gives me the same joy as it did when I first purchased it, then I’ll continue to pay for it. If it doesn’t, then I don’t, and I cancel.
This mental activity takes seconds to do, and we usually know our answer immediately. I am always attentive to my spending and regularly aligning my purchases to my needs. I am a buyer who’s aware.
Bottom line
If you’ve lost track of how many subscriptions you pay for, and it’s causing you to overspend and stray from your budget, here are some tips that can help:
Cancel any unused subscriptions. Recurring expenses for unused products will run up your monthly spending quickly. If you enjoy one streaming service way more than another, canceling the one you don’t use is a great tip on how to save money.
Get rewards whenever you pay your monthly fees. Make your monthly expenses beneficial by racking up points and redeemable rewards using credit cards on streaming services.
Readjust your budget. If you want to treat yourself to an ad-free premium streaming subscription, adjusting your budget with a tool like Rocket Money can be super helpful. Our Rocket Money review can give a full perspective on how you can start reworking your budget with ease.
Methodology
All costs are based on per-month subscription costs. 2024 data is based on the official websites for each streaming service, while historic costs were found via a variety of news and blog articles detailing past pricing details and changes.
FinanceBuzz writers and editors score cards based on a number of objective features as well as our expert editorial assessment.
Our partners do not influence how we rate products.
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