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Ford CEO Promises EV Under $30,000 Is Coming, But There Are Still Hidden Costs to Consider

Affordable electric vehicles are on the way, but here are a few things to consider before you buy one.

power supply for hybrid electric car charging battery
Updated Sept. 24, 2024
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With gas prices climbing, many people are wondering how to cut car costs and whether an electric vehicle could be the solution.

While Tesla currently dominates the American EV market, accounting for nearly 70% of electric car sales in the United States in 2021, other manufacturers like Nissan, Ford, and GM are gaining ground with their own electric offerings. 

And now, getting an EV in your garage could be even more affordable, as Ford has just announced plans to introduce a $30,000 all-electric vehicle within the next two and a half years, aiming to compete with Chinese automakers such as BYD and Tesla’s entry-level models.

Ford CEO Jim Farley emphasized that the company is focusing on smaller, more affordable EVs rather than larger electric trucks and SUVs, which are less profitable due to their expensive batteries. 

Farley believes that automakers must prioritize smaller vehicles to succeed in the EV market, which is more economical and crucial for widespread EV adoption.

Before deciding if an EV is right for you, consider these upfront and ongoing costs — and find out more smart money moves for car owners.

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Higher purchase price

motortion/Adobe female giving dollars to car dealer

Before you even get the keys (or key fob) for an electric vehicle, you may notice that some EVs cost more than their internal combustion engine counterparts.

According to Kelley Blue Book, the average price of an EV was $56,437 in November 2021. That’s about $10,000 more than the $46,329 industry average for both gas and electric vehicles. Reasons for the higher prices include increased demand and the extra technology involved in an EV.

Higher registration fees

H_Ko/Adobe male insurer hand hold silver pen over an accident form

States sometimes add a tax gas to help pay for road repairs and other issues that need to be addressed due to the wear and tear on the nation’s roads. But since electric vehicles don’t need gas, EV owners may not be paying their fair share in infrastructure taxes.

Some states are adding an additional registration fee for electric vehicles to make up for this lost revenue. Fees vary from state to state but can range from $50 to $200 per year. Check with the state your vehicle is registered in to find out how much extra you’ll need to factor into your budget.

Charging on the road

Volodymyr Shevchuk/Adobe electric car charging station

You may see your electric bill go up after you get an EV and start charging it at home. But the real surprise could be when you try to charge up on the road.

Prices for public charging stations vary widely by provider. Additionally, some states allow pricing based on the kWh of electricity used, while others only let providers charge on a per-minute basis.

For instance, Blink charges between four to six cents per minute or from 39 to 79 cents per kWh depending on where you charge your car. Tesla charges 28 cents per kWh where allowed and between 13 and 26 cents per minute otherwise.

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Higher premiums

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Insurance premiums for EVs may be higher than your typical gas-powered vehicles. On average, insurance premiums for EVs are about 25% higher than for a gas car. 

One reason is that electric vehicles can cost more to repair and replace, which bumps up insurance costs. It’s important that you do some research on the best car insurance to find the best deal on EV insurance. 

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Battery replacement

BLKstudio/Adobe  pulling up an car old battery for replacement

Many EV drivers may experience range anxiety worrying that they may not have enough charge to get where they want to go. The good news is that battery technology is improving, allowing drivers to get farther on one charge.

However, you’ll likely need to replace your EV battery every eight years or 100,000 miles. While this seems a long way off, you could end up spending anywhere from $5,600 and $20,000 to have your battery replaced.

Unlocking add-ons

Evgenia Parajanian/Adobe man driving Tesla car

EV manufacturers like Tesla may brag about features like self-driving or acceleration boost, but those add-ons come at a cost. 

Drivers may have to pay up to several thousand dollars to unlock these electronic features and get more out of their vehicles. For example, Tesla’s full self-driving feature cost $10,000 to unlock.

Pro tip: If you’re wondering if Teslas are worth it if you have to pay to unlock additional features, check out other EV models to see if they may offer these locked Tesla features as standard on their models.

Home charging station

BASILICOSTUDIO STOCK/Adobe particular electric vehicle charging station at home

Fast chargers are a great way to get your vehicle fully charged quickly. However, getting a charger set up in your home isn’t cheap. The average cost to have an EV charger installed is about $1,500 for home use and can vary depending on labor costs, permits, and other requirements.

You may also need to buy a charger that’s specifically for your car’s make, which may leave little room to compare costs. Additional costs include finding a trained electrician who knows how to install car chargers and possibly upgrading the electrical grid in your home to handle fast charging.

Temperature issues

Daniel Krasoń/Adobe low battery warning in the electric car

Climates with more dramatic seasonal swings between cold and hot weather could reduce your battery’s ability to get the full amount of charge in and out.

This could mean more money out of your wallet to pay for charging costs that can keep up with the varied climate.

Charging time

Friends Stock/Adobe man charging eco car

Time is money, and while it may not be a tangible cost, it’s something to consider as you think about getting an EV.

While a fast charger can fully charge your EV in less than 30 minutes, that’s still a lot longer than it takes to fill a traditional car at the pump. If you’re not using a fast charger, that time can increase to seven, eight, or even 12 hours.

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Depreciation

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Electric vehicles are no exception as they generally depreciate in value from the moment of purchase.

The most significant impact happens within the first three years of ownership. Some reports show that EVs can lose up to 52% of their value just after three years as compared to ICE vehicles' 39.1%.

Factors contributing to electric car depreciation include mileage, age, maintenance, brand reputation, demand, and even government incentives.

Loss of range

Kekyalyaynen/Adobe woman in winter clothes sitting in his car

According to Kelley Blue Book's study, all cars lose range in the cold, but range loss is a significant concern for electric vehicle owners.

Refueling an EV takes longer, and public charging stations can be hard to find in many parts of the country.

That scarcity requires EV owners to plan longer trips around recharging points — and to know they’ll need to stop more frequently when the mercury drops.

Fast charging rates

rh2010/Adobe woman holding connector at electric car charging outlet

Many electric vehicles include free charging and you might even find manufacturers that include a few years of complimentary fast charging. But charging on the road using DC fast chargers is still a cost that prospective EV owners must budget for.

Even though you can skip the gas station, you'll eventually find yourself parked at an EV charging station and fast charging rates vary by location. In some states, you'll be charged per kWh of electricity used, which is a very convenient metric to use. However, it's much cheaper to charge your EV at home.

Tire lifespam

rh2010/Adobe road assistance worker in uniform changing car wheel

It's simple physics and EV owners who've had their vehicles for more than a couple of years can attest to it, the heavier weight of an EV plus increased takeoff torque shortens tire life. Expect $200-$300 per tire replaced every 25,000 miles.

Higher repair costs

Freedomz/Adobe automobile mechanic repairman checking a car engine

Repair costs could end up costing you more money since some repairs are usually more expensive on an electric car than on a gas-powered vehicle. Not to mention fighting inflation prices that are higher than expected.

There could also be an issue with who can repair your vehicle. Electric vehicle auto mechanics may not be as easy to find as combustion engine mechanics. Your car manufacturer may also have restrictions on who can repair your particular type of vehicle.

For example, Tesla has an annual repair cost average of $832 compared to $652 for all car models. A scarcity of parts can also drive up prices when it comes to replacing parts.

Bottom line

rh2010/Adobe sales manager selling electric car to a young couple

If you’re thinking about an electric vehicle, it is important to consider potential hidden costs that may affect your decision to get one.

But there are also some advantages to picking up an EV, especially saving more money than you'd typically would because of high gas prices.

Check your budget and weigh the risks and benefits. You may be surprised to find an electric car is right for you, or you decide it’s better to stay unplugged.

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