Costco's most recent earnings call revealed the warehouse chain is lowering prices on Kirkland Signature grocery staples. According to CFO Gary Millerchip, the Costco private label brand is growing faster than the overall business and they saw increased profits by lowering the price of some key staples last quarter.
It's no surprise that lowering prices caused more customers to switch to Costco for grocery essentials like chicken. Continually rising grocery prices for the past few years have left shoppers buying less to stay within budgets that have not grown in line with costs. Many shoppers believe Kirkland Signature brand products are one of the key features to unlock the true value of their memberships. See which items are dropping in price next.
Earn 2% cash rewards at grocery stores and Costco
The Wells Fargo Active Cash® Card(Rates and fees) is a powerful rewards card that allows you to earn unlimited 2% cash rewards on purchases — including on groceries, even at warehouse stores like Costco.
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Kirkland Signature Standard Foil
Old price: $31.99
New price: $29.99
If you tear through tin foil frantically, you'll love the price drop on buying in bulk. These rolls come larger than your typical grocery store carries, so they will last a long time in your home kitchen.
Kirkland Signature Macadamia Nuts
Old price: $18.99
New price: $13.99
Hawaii was the first place to commercially produce macadamia nuts, and their popularity has only grown since then. If you love sprinkling these exotic nuts in trail mix or cookies, you'll be excited about the steep price drop.
Kirkland Signature Olive Oil, 3 L
Old price: $38.99
New price: $34.99
Costco is shaving a couple of dollars off their store-brand Spanish olive oil. Any chef knows this is an important cooking oil and a staple in salad dressings.
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Kirkland Signature Baguette 2-Packs
Old price: $5.99
New price: $4.99
Personally, I can't buy baguettes without feeling like I'm in the opening of Disney's classic "Beauty and the Beast." This bakery staple is dropping a dollar in price, so it's a little more affordable to keep in your bread basket now.
Kirkland Signature Laundry Detergent Pacs
Old price: $19.99
New price: $18.99
The price drop in laundry detergent packs is due to a switch from a rigid plastic tub to a resealable soft plastic pouch. If you prefer that method of storage between laundry loads, hang on to that old tub to refill.
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Bottom line
The Costco earnings call specified that these are only a few examples, and many other Kirkland Signature products will also see prices lowered for consumers.
The company's chief financial officer, Gary Millerchip, also acknowledged the price reductions to add further value to membership costs, as many shopping-savvy members were upset to see the price of joining go up this year.
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Lucrative, Flat-Rate Cash Rewards
FinanceBuzz writers and editors score cards based on a number of objective features as well as our expert editorial assessment. Our partners do not influence how we rate products.
Wells Fargo Active Cash® Card
Current Offer
$200 cash rewards bonus after spending $500 in purchases in the first 3 months
Annual Fee
$0
Rewards Rate
Earn unlimited 2% cash rewards on purchases
Benefits
- Low spend threshold for its welcome offer — $200 cash rewards bonus after spending $500 in purchases in the first 3 months
- Cell phone protection benefit (subject to a $25 deductible)
- Can redeem rewards at an ATM for literal cash
Drawbacks
- Foreign transaction fee of 3%
- No bonus categories
- Select “Apply Now” to take advantage of this specific offer and learn more about product features, terms and conditions.
- Earn a $200 cash rewards bonus after spending $500 in purchases in the first 3 months.
- Earn unlimited 2% cash rewards on purchases.
- 0% intro APR for 12 months from account opening on purchases and qualifying balance transfers. 19.74%, 24.74%, or 29.74% Variable APR thereafter; balance transfers made within 120 days qualify for the intro rate and fee of 3% then a BT fee of up to 5%, min: $5.
- $0 annual fee.
- No categories to track or remember and cash rewards don’t expire as long as your account remains open.
- Find tickets to top sports and entertainment events, book travel, make dinner reservations and more with your complimentary 24/7 Visa Signature® Concierge.
- Up to $600 of cell phone protection against damage or theft. Subject to a $25 deductible.
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