Investing Investing Basics

10 Alarming Signs Your Financial Advisor Is Trying to Scam You

Hiring a trustworthy financial planner is essential to growing your money. Here’s how you can spot the shady ones.

skeptical interviewer looking at interviewee
Updated May 28, 2024
Fact checked

We receive compensation from the products and services mentioned in this story, but the opinions are the author's own. Compensation may impact where offers appear. We have not included all available products or offers. Learn more about how we make money and our editorial policies.

Between the turbulent stock market, unprecedented real estate landscape, and the rise of cryptocurrency, you may feel like making your money work for you has never seemed so urgent — or so confusing.

If this is you, there’s a good chance you have considered hiring a financial advisor to help you profitably navigate this economy. You want to work with someone who is knowledgeable about all types of investments, insurance, and other personal finance issues.

Finding a reliable and skilled financial advisor comes down to knowing the warning signs of the bad ones so you can avoid them.

Here are 10 red flags to watch out for in a financial advisor.

Steal this billionaire wealth-building technique

The ultra-rich have also been investing in art from big names like Picasso and Bansky for centuries. And it's for a good reason: Contemporary art prices have outpaced the S&P 500 by 136% over the last 27 years.

A new company called Masterworks is now allowing everyday investors to get in on this type of previously-exclusive investment. You can buy a small slice of $1-$30 million paintings from iconic artists, all without needing any art expertise.

If you have at least $10k to invest and are ready to explore diversifying beyond stocks and bonds,see what Masterworks has on offer. (Hurry, they often sell out!)

They promise unrealistic returns and downplay risks

andy_gin/Adobe man in a suit crossed his fingers behind his back

Let’s begin with the big one: If it’s too good to be true, it probably is. Almost all of us recognize this because we’ve been gullible before. Yet your financial advisor’s assurances that an investment is low risk and high reward may be awfully tempting.

So no matter how enticing an investment may look, remember that a risk-free sure thing is also a glaring feature of a Ponzi scheme.

Want to learn how to build wealth like the 1%? Sign up for Worthy to get ideas and advice delivered to your inbox.


You are pressured to “act fast” when you attend a free event

TenWit/Adobe open shiny gold envelope with a letter that says Congratulations You're a winner

An invitation to a free steak dinner at a popular local restaurant may sound like a great night out. But If you hear the words “Act fast!” come out of anyone’s mouth, you should act fast and leave. Someone using high-pressure sales tactics to influence your financial decisions may not be a great advisor.

These free events aren’t necessarily scams. If you do receive an invitation, check out the host’s credentials at FINRA’s BrokerCheck, the CFP Board’s planners, or the National Association of Personal Financial Advisors database before you RSVP.

They encourage you to put all your money in one place

Sirichai/Adobe man offering batch of hundred dollar bills

Diversifying your portfolio is standard advice because it’s common sense. If you put all your money in one stock, for example, and it tanks for any reason, you may lose everything.

If your financial advisor is encouraging you to invest in a specific area, they may have an ulterior motive. A good financial advisor will help you choose a balanced portfolio to protect your investments.

Get a free stock valued between $5 to $200

Secret: You don't need thousands of dollars to buy thousand-dollar stocks or create a diverse portfolio.

Robinhood offers a method of investing called “fractional shares.” On its own, one share of a single stock could cost a lot of money, making it difficult to diversify. Robinhood allows you to buy pieces of stock instead, so you have the option to build a diverse portfolio quickly.

Let’s say you want to invest $250, as an example.

With that amount, you could build a relatively diverse portfolio with an investment of $50 in a big tech stock, $50 in a retail stock, $50 in an energy stock, $50 in a manufacturing stock, and $50 in a bank.1

Even better news? Add a Robinhood Gold membership, and you’ll get access to 4.25% (as of 11/15/24) APY2on your uninvested cash3and the ability to buy and sell stocks 24 hours a day, 5 days a week.

Open and fund a Robinhood account and earn up to $200 in stock


They don’t listen

deagreez/Adobe man covering his ears

We tend to think of advisor-client relationships as one person with all the answers offering those answers to someone who doesn’t have any. And while there is some truth to that characterization, an advisor-client relationship is worthless if the advisor doesn’t also listen to the client.

Every individual has a unique set of needs and circumstances that should be considered, especially by a person who is being paid to advise on decision-making. If a financial advisor bulldozes you to invest in something, ask yourself why they are so determined to put your money there.

Pro tip: If you don’t think you need one-on-one help with your financial life, you might consider an online brokerage account. This is a low-cost way to begin building a portfolio, and often includes online tutorials to help you learn.

They misrepresent their abilities and credentials

Aloshin Evgeniy/Adobe hacker in hood working at laptop and mobile phone

Having confidence that your financial advisor knows how to invest money better than you do is the basis of a good relationship with them. As with any professional you’re considering working with, you might ask friends or family for recommendations.

Regardless of how you find a financial advisor, do the legwork to learn whether the one you’re considering is actually qualified to handle your money. You can start by searching the Certified Financial Planner Board’s professionals. Making sure they aren’t misrepresenting their abilities and qualifications is key to avoiding a scammer.

They’re roping you into an affinity scheme

Elnur/Adobe businessman with mask in office hypocrisy concept

If you and everyone you know is making the same investment based on the same person’s advice, you may be the victim of affinity fraud. Affinity schemes are often perpetrated around religious organizations, social clubs, or specific ethnic groups.

A shady financial advisor will often target these types of groups because they can take advantage of you and your community’s shared interest or belief. Often they will use your investment to pay the returns of their other investors and vice versa, usually for their own personal gain. When this happens you have become a victim of a “Ponzi” or a “pyramid” scheme.

Pro tip: If you or a group of friends want to start investing, you might consider looking at the best robo-advisors. These algorithm-based financial advisors offer a low-cost way to begin investing, and guide you toward your stated goals.


They aren’t transparent about how they profit

serhiibobyk/Adobe serious man telling truth during lie test on detector

Financial advisors are doing you a service, so of course they ought to be paid. But when they become vague or misleading about how they are being paid, you should hear alarm bells ringing.

Advisors may be getting a commission from the mutual funds in which they are investing your money. Or they might be charging “fees” to your account at every opportunity. They should disclose these things.

When you interview a potential advisor, be sure to ask them how they make money. Do they earn a commission on products they recommend? Do they charge a flat fee that is a percentage of your assets under management? Are they a fee-only advisor whom you will pay just for the work they do?

If an advisor isn’t forthcoming about their fee structure, that’s a red flag.

They only seem interested in you or your spouse

LIGHTFIELD STUDIOS/Adobe investor signing document in office

Regardless of your financial planner’s gender, there’s always the chance that when you and your spouse begin discussing your financial goals with them, they may behave like one of you isn’t even in the room.

A good financial advisor will be sure both halves of a couple understand the investments and the steps needed to achieve set goals. If you can’t trust your financial advisor to listen to both you and your spouse, you can hardly expect them to look out for both of your interests.

There’s a lot of activity, but you’re not seeing higher returns

Vadim Pastuh/Adobe female manager feeling stressed

If your monthly statements appear to be a hotbed of activity but your actual earnings aren’t increasing, you may be the victim of a churning scheme. “Churning” is when financial advisors frequently and unnecessarily trade your assets in order to earn commission fees.

This practice is not only a sign that your financial advisor doesn’t have your best interests at heart, but it’s also illegal.

Earn up to a $300 bonus and grow your money with up to 4.20% APY

This powerful combination checking + savings account from SoFi® allows you to earn up to a $300 bonus with direct deposit and grow your money with up to 4.20% APY.4

This is one of the top accounts we’ve seen, and offers like this can be rare. You work hard, and now it’s time to make your money work for you — with SoFi, you can grow your money with hardly any effort!

SoFi has no account or overdraft fees5 and additional FDIC insurance up to $2 million on deposits is available through a seamless network of participating banks.67 Plus, you can receive your paycheck up to 2 days early.8

How to earn up to $300: Sign up and make a direct deposit within the first 25 calendar days of the promotional period, then collect a $300 cash bonus with a direct deposit of $5,000 or more.

SoFi is a Member, FDIC. 7

Open your SoFi account and set up direct deposit


They want you to provide direct access to your money

Panya Studio/Adobe hand giving money

Handing your financial advisor your checkbook so they can handle your investments may seem incredibly convenient. But it’s also handing someone else your checkbook. No matter how much you trust your financial advisor, you just made embezzlement easy for them.

Keep control of as much of your finances as you feel comfortable handling. A financial advisor should be your financial guide, not your spouse.

Bottom line

Rawpixel.com/Adobe business communication connection concept

Finding a trustworthy financial advisor who knows what they are doing can make your life a whole lot easier. And doing the research to find a good one may end up being the hardest part.

Most financial advisors work for either commissions or fees. Deciding which way you want to compensate an advisor may also determine what you want an advisor to do for you.

The main thing to remember is that it’s your money. Whether you decide to work with an online brokerage, a robo-advisor, or an independent financial advisor, no one is going to care about your money like you do.

4.4
info

Public Benefits

  • Get $3-$300 in free stock when your account is approved*
  • Invest in 1000s of stocks and ETFs with fractional shares—no account minimums
  • Follow friends in a social feed and learn from a diverse community of investors
  • * Free stock offer valid for U.S. residents 18+. Subject to account approval.
Visit Public