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15 Walmart Brand Items That Are as Good (Or Better) Than the “Real” Stuff

These Walmart brand products give the big names a run for their money.

Walmart Brand Items Better Than the Real Stuff
Updated July 16, 2025
Fact checked

We all love to save money shopping. But when you're at Walmart holding a Great Value peanut butter in one hand and a Peter Pan peanut butter in the other, you probably wonder if it is wise to choose the store brand.

In many cases, the answer is a resounding "yes." Store-brand items from Walmart are often just as good as their name-brand counterparts. Here are 16 items nearly always seen as equal to or better than the name brand.

Editor's note: Prices and availability are subject to change and may also vary by location.

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Great Value Cheese Puffs

Courtesy of Walmart Great Value Cheese Puffs

Price: $3.18

Move over, Cheetos! Many shoppers find that Great Value Cheese Puffs pack just as much finger-lickin' cheesy flavor into a small puffed corn snack as the name brand.

These cheese puffs are great to bring along for a road trip, pack for a picnic, or delight any kid looking for an afternoon snack. A 13.5-ounce bag is over $3.

George Men's Cotton Fit Regular Jeans

Courtesy of Walmart George Men's Cotton Fit Regular Jeans

Price: $13.98

Jeans can be one of the most challenging clothing items to shop for, but Walmart has done it again.

The retailer's store brand for men, George, includes George Men's Cotton Fit Regular Jeans, which wear like an expensive pair of department store jeans.

Dress them up or dress them down — at just $13.98 a pair, you will keep more money in your wallet and never feel bad about the cost per wear.

Equate Nutritional Shake

Courtesy of Walmart Equate Nutritional Shake

Price: $27.12

Trying to fit extra protein and vitamins into your daily diet? Try a Walmart Equate Nutritional Shake.

These cost-effective shakes taste like creamy chocolate and don't leave the aftertaste that some name-brand nutritional drinks are known for. They are lactose-free but also fit 9 grams of protein into each bottle. Get a 24-count package for $27.12.

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Mainstays Beach Towels

Courtesy of Walmart Mainstays Beach Towels

Price: $9.42

Beach towels often require replacement after summer because they get left at the pool or become tired after long beach days covered in sand.

So, there's no reason to spring for something expensive when you can grab two super-soft Mainstays Beach Towels for less than $10. 

Great Value Original Saltine Crackers

Courtesy of Walmart Great Value Original Saltine Crackers

Price: $1.84

For something as simple and classic as saltine crackers, you don't need to splurge on a name brand: Great Value's Original Saltine Crackers will get the job done.

This is a great choice whether you're looking for something to eat with ginger ale while you're ill or love using salty crackers to top your soup. 

Equate Aspirin

Courtesy of Walmart Equate Aspirin

Price: $1.37

Because the Food and Drug Administration strictly regulates medications, you can feel confident buying Walmart generic drugs from their in-house Equate brand rather than splurging on the name-brand medications.

The active ingredients, strength, and dosage will all be the same as in a name brand. Many great medications are available, but it's tough to beat a 100-count package of Equate Aspirin tablets for just $1.37.

Parent's Choice Dry & Gentle Diapers

Courtesy of Walmart Parent's Choice Dry & Gentle Diapers

Price: $27.38

When it comes to diapers and other baby goods, Walmart's Parent's Choice brand is just as good as the name brands.

A 132-count package of Parent's Choice Dry & Gentle Diapers is just $27.38.

Great Value Wavy Lightly Salted Original Potato Chips

Courtesy of Walmart Great Value Wavy Lightly Salted Original Potato Chips

Price: $2.96

For less than $3 (currently on sale for $2.50), you can get a family-size bag of Great Value Wavy Lightly Salted Original Potato Chips to satisfy your salty cravings.

Whether you want them for lunch, a picnic, or a quick snack, you'll get the delicious crunch you know and love from name-brand potato chips, but at a lower price that will help you save money on groceries.

Great Value 100% Arabica Donut Shop Coffee

Courtesy of Walmart Great Value 100% Arabica Donut Shop Coffee

Price: $28.62

If you love the classic taste of Dunkin' Donuts coffee, Walmart's aptly named Donut Shop Coffee is a worthy substitute. It has that familiar easy-to-drink medium roast taste that's bright and flavorful but light enough to agree with almost any palate.

A 100-count box of Great Value Donut Shop 100% Arabica Medium Roast Ground Coffee is less than $30. 

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Equate Beauty Gentle Skin Cream

Courtesy of Walmart Equate Beauty Gentle Skin Cream

Price: $7.48

The price of skin cream can seem steep, particularly when you're shopping for specific skin concerns and trying to avoid fragrances, parabens, and other potentially irritating ingredients.

Walmart's Equate Beauty Gentle Skin Cream is a budget-friendly alternative to Cetaphil for sensitive skin. 

Shopping pro tip: This month's best deals

methaphum/Adobe person holding a wallet

July is in full swing, bringing the height of summer. That also means peak season for hot deals and unbeatable savings. Now’s the time to save big on:

  • Grills, coolers, and outdoor living upgrades
  • Travel must-haves for road trips and beach days
  • Swimwear and summer fashion
  • For grocery savings, grab seasonal produce like watermelon, peaches, and tomatoes

While you're enjoying the sunshine, retailers are quietly making room for back-to-school inventory. That makes July a prime opportunity to scoop up summer favorites while the deals are still blazing.

Athletic Works Women's Regular Dri-More Core Relaxed Fit Yoga Pants

Courtesy of Walmart Athletic Works Women's Regular Dri-More Core Relaxed Fit Yoga Pants

Price: $9.98

There's no need to spend $98 on yoga pants when you can get a better deal from Walmart's Athletic Works brand. These inexpensive store-brand leggings are perfect for athleisure or workout purposes, and they wear just like the name brands.

MoDRN Scandinavian Linear Triangles Rug

Courtesy of Walmart MoDRN Scandinavian Linear Triangles Rug

Price: $77.99 (on sale from $98.49)

Don't spend serious money on a high-end modern rug when you can get something from Walmart's MoDRN home line.

With Scandinavian influences, Walmart is channeling some of the most stylish home retailers in the game.

This rug is made of durable, stain-resistant polypropylene with striking stripes and boho-inspired tassels. 

Mainstays Jumbo Stackable Plastic Closet Organizers Boxes

Courtesy of Walmart Mainstays Jumbo Stackable Plastic Closet Organizers Boxes

Price: $64.58

Why spend more money than you have to on organization?

Mainstays plastic storage bins get the job done and can withstand the wear and tear of pulling them in and out of the closet, under the bed, or wherever you're stashing extra stuff.

You can get a set of six 41-quart boxes for about $65. 

Mainstays 13.2 Gallon Trash Can

Courtesy of Walmart Mainstays 13.2 Gallon Trash Can

Price: $34.46

A trash can is another item where you probably don't want to spend a lot of cash. Luckily, Walmart's Mainstays 13.2 Gallon Trash Can is just under $35. 

Quick tips: How to save on your grocery bill

Halfpoint/Adobe mother with son outside grocery store

Grocery shopping doesn't have to break the bank when you use the right strategies. Here are three quick tips for reducing food expenses:

  • Buy store brands instead of name brands whenever possible.
  • Always make sure to compare unit prices, not just sticker prices.
  • Join your store's loyalty program so you don’t miss out on member discounts.

Even though something like choosing coupons in your grocery store app can feel like an annoying task, the savings can really add up.

Great Value Creamy Peanut Butter

Courtesy of Walmart Great Value Creamy Peanut Butter

Price: $6.47

Great Value Peanut Butter can hold its own against all big brand names. It has the peanut flavor and creaminess that people love.

On top of all that, you get 64 ounces in the jar.

Bottom line

Tupungato/Adobe Walmart store in Ridgecrest

From products for your pantry to home goods, Walmart's store brands help you save money. 

One of the best Walmart shopping hacks is to see what's in the clearance sections, as you might find what you are looking for at a lower cost. 

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