14 Great Costco Buys Even Experienced Shoppers Overlook

You're a savvy shopper with years of experience saving money. While you might already know how to get more out of your Costco membership, sometimes there are a few bargains you could miss out on. That is, if you're not sure where to look.

Don't worry about deals slipping away before you can snag them. We scoured the warehouse club's aisles for the best bargains that shoppers often overlook — and here are our 14 favorites. From anti-aging eye cream to smart TVs, these sneaky selections are hiding in plain sight.

Editor's note: Prices and availability are subject to change and may vary by location.

Price: $44.99

Store-brand soap isn't the only thing you'll find in Costco's skincare aisle. The store also has a rotating selection of popular K-beauty buys, like this face and neck mask. Reduce wrinkles, enhance elasticity, and get that sought-after glass skin glow in minutes. With NAD+, hydrolyzed collagen, and peptides, this popular pick boosts firmness, hydrates, smooths, and lifts.

The two-part mask is formulated with 50 types of peptides plus adenosine, and clinical testing found it improved six types of wrinkles in as little as four weeks. Costco's bundle also throws in four reusable lifting bands to boost the sculpting effect.

Get 16 of the sheets for under $45. Amazon sells a four-count for $13.99. At that price, you'll pay over $55 to get Costco's quantity.

Price: $379.99

Snag a 55-inch 4K UHD QLED LCD Smart TV for under $380. Here's a smart shopping tip to save money on big-ticket electronics, like this brand-name buy: Instead of searching for the newest arrival, pick up last year's model.

Even though it's from 2025, this affordable item still has all the bells and whistles, including a 4K AI processor, Quantum HDR enhanced contrast, and adaptive sound.

The Q-series lineup pairs a Quantum Processor with a wide viewing angle and multiple built-in voice assistants, and buyers can add an Allstate protection plan bundle at checkout for extended coverage. 

Reviewers note that stepping down to a prior year's model is one of the simplest ways to save on a 4K set without sacrificing core picture quality.

Price: $49.99

Warehouse clubs are known for bulk buys and generics. But Costco also sells some of the most sought-after name brands. This Hunter backpack is a true find that some experienced shoppers may not think to nab. Even though it has a higher price tag, $49.99 is still a bargain. Macy's sells the water-resistant, buckle-top closure backpack for $140.

The bag measures about 4.92 inches wide by 10.83 inches long by 14.96 inches high and weighs 1.76 pounds, with an interior zipper pocket, adjustable straps, two side water bottle pockets, and a rubberized Hunter logo. 

Shoppers online have praised its waterproof feel and premium look, and it also comes in a green colorway for those who want an alternative to classic black.

Price: $39.99

Keep your home cool with this 38-inch oscillating tower fan. Forget about basic models. This find is WiFi-enabled. Other features include five speeds, four breeze modes, up to 200 square feet of air-circulation coverage, intelligent ambient-temperature mode sensors, a washable dust filter, and a remote control.

The fan connects to the Smart Life app, Google Home, and Amazon Alexa for voice control, and its Ultra Quiet setting is designed for restful sleep. 

It measures about 10.31 inches wide and deep by 38.3 inches tall, weighs 7.5 pounds, and runs on 120V power. A cord wrap and onboard remote storage help keep things tidy when it's not in use.

Price: $12.99

Coffee bars don't have the market cornered when it comes to gourmet goodies. Pass on overpriced cafe snacks and snag this 2.5-pound tub of authentic Italian recipe biscotti. The classic almond flavor is the ideal addition to your morning cup of joe.

Each biscotti, known in Italian as cantucci, is baked from a recipe that traces back to the founder's hometown of Loino, Italy, and is made with whole almonds, real butter, and natural vanilla flavor. 

A two-biscotti serving has 170 calories, 4 grams of protein, and 7 grams of fat, and the tub is Kosher certified. 

Costco shoppers often praise the size, since each piece is small enough to enjoy without committing to a full-length biscotti.

Price: $8.99

Stock up on this gift wrap staple when you see it. Costco rotates styles, giving shoppers the chance to snag Christmas, Easter, and other holiday patterns (depending on the season).

For $8.99, the 50-yard roll is a steal. In comparison, Michaels sells three-yard spools from Celebrate It for $5.99.

Made from 100% polyester, the wire-edged construction holds its shape for professional-looking bows, loops, and decorative flourishes, and the roll has no seams for smooth, continuous wrapping. 

Depending on the design, widths run 1.5 or 2.5 inches, and shoppers can find neutral, year-round colorways alongside seasonal patterns for birthdays, weddings, and baby showers. This particular find had a Christmas motif when spotted, but the print rotates with the season.

Price: $118.99

Take the party with you. Turn your patio into an outdoor entertaining area or enjoy your favorite tunes in every room.

You don't have to shop at specialty stores to get brand-name electronics. This waterproof/dustproof Bluetooth speaker is a bargain for under $120. Best Buy sells the same model for over $30 more ($159).

Built for adventure, the speaker carries an IP67 rating and can survive a 30-minute submersion, and it even floats. 

Its PositionIQ technology automatically adjusts sound based on orientation, whether it's standing upright, lying flat, or hanging from the built-in utility loop, and the silicone-wrapped body resists drops, shocks, and crushing.

Price: $49.97

Basic manual brushes just don't get the job done. If you need extra dental care, this rechargeable option makes it easy to improve your oral health. With two modes (clean and white) and two intensity settings, you can customize this plaque-fighting pick. And as a bonus, this often-overlooked warehouse club special includes two for under $50.

The Optimal Clean model removes up to seven times more plaque than a manual brush, with 62,000 brush movements per minute and a built-in pressure sensor that vibrates to warn against brushing too hard. 

A BrushSync reminder lets you know when it's time to swap heads, and the two-minute Smartimer with QuadPacer helps ensure even coverage across your whole mouth.

Price: $39.99

Why waste time and money shopping at a home store when you can get stylish selections, like this dinnerware set, at Costco? The contemporary collection includes four dinner plates, four salad plates, four cereal bowls, and four dinner bowls for under $40.

Made of durable stoneware with a shimmering, hand-glazed finish, the Over & Back Options collection is available in muted colorways like sage, linen, gray, and blue, giving it a handmade look that shoppers say feels far pricier than its cost. 

The dishwasher- and microwave-safe pieces are designed for everyday use, offering a full place setting for four.

Compare the warehouse club's price to $118.50 for Pottery Barn's 16-piece Mason Stoneware Dinnerware.

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Price: $129.99

Here's a secret: You won't have to overspend on barista blends when you take home this affordable appliance. The dual-brew option allows you to use grounds or pods. But that's not the only choice. You can also select from classic, rich, or over-ice modes.

This dual-brew system offers nine grounds sizes ranging from a single cup to a full 12-cup carafe, plus four pod sizes from 6 to 12 ounces. A 60-ounce removable water reservoir cuts down on refills, and the adjustable warming plate keeps a finished pot hot for up to four hours, with a delay-brew function for waking up to coffee already made.

Price: $379.99

Yes, you can buy a bed at a warehouse club. And smart shoppers know that Costco's prices are often better than what you would find at a specialty home store. We spotted this name-brand 12-inch full style for under $400. Crate & Barrel sells a 12.5-inch Beautyrest Mattress for $679.

This 12-inch innerspring mattress uses 800 Series Beautyrest Pocketed Coil Technology to provide targeted support and isolate motion between sleepers, and comfort layers include GelTouch foam, AirCool foam, and gel memory foam for lumbar support. 

Its DualCool cover is designed to move heat and moisture away from the surface. The full size measures 53 by 75 inches and comes backed by a 10-year warranty.

Price: $18.99

Organize everything from holiday decor to sweaters in this three-piece set. These stylish storage solutions seamlessly combine form with function. Display the fabric bins on a shelf or stash them in a closet.

Each collapsible bin measures about 15.5 inches long by 11.3 inches wide by 8.7 inches high, holds up to 20 pounds, and is built from sturdy 300D polyester with a soft non-woven lining to protect what's stored inside. 

Reinforced fabric handles on the sides make the bins easy to carry, and the protective lids keep contents free of dust. Because they fold flat when empty, they're a practical option for smaller closets or apartments where storage space is tight.

Price: $15.49

Don't leave Costco without browsing the pharmacy aisle. You can snag this two-pack of calcium gummies (240 total) for $15.49. Each gummy contains 500 mg of calcium along with vitamin D3 and zinc. For reference, an 80-count bottle from NatureMade costs $19.99 at Walgreens.

The two-bottle value pack totals 240 gummies, each two-gummy serving delivering 500 mg of calcium as tribasic calcium phosphate along with 1,000 IU of vitamin D3, ingredients that work together to support bone strength and a healthy immune system.

The gummies come in natural orange and cherry flavors with no artificial flavors, gluten, or lactose, and they're USP Verified for quality and purity.

Price: $5.99

Fancy French patisserie or Costco's bakery section? Kirkland's flaky buttery croissants have a rich flavor that rivals restaurant fare. 

Baked fresh daily in the Costco bakery, each croissant is made with real butter, enriched flour, and yeast, keeping the ingredient list short compared to many packaged pastries. 

A single croissant runs about 300 calories, and shoppers who can't finish all 12 before they go stale say they freeze well, making it easy to pull one out and warm it up whenever a craving hits.

Priced at $5.99, you'll have enough cash leftover to add freshly-baked bagels, beignets, or cupcakes to your cart, too.

Costco is stocked with bulk buy bargains, low-priced generics, and deals galore. But even experienced shoppers overlook some of these steals. So if you're searching for a way to cut costs, our handpicked list is the perfect place to start.

A Costco membership can pay for itself many times over once you factor in savings like these across skincare, electronics, and grocery staples.

Of course, these often-missed items aren't the only way to save money. Here's a hint for anyone who is planning a trip: Look for special members-only Costco Travel discounts on hotels, rental cars, cruises, and more and use the top travel credit cards to earn points on eligible pucrhases.