Store brand generics can save you money on groceries, everyday essentials, and more. That's why I scoured the aisles for the top Target deals on the retailer's Good and Gather line.
Not only do these products help me cut costs, but they're also high-quality alternatives to pricey brand-name buys. So, go ahead and skip the overly expensive items on your shopping list.
Check out myfavorite Good and Gather picks that are affordable and always keep my shopping budget in check.
Editor's note: Prices and availability are subject to change and may vary by location.
Get a protection plan on all your appliances
Did you know if your air conditioner stops working, your homeowner’s insurance won’t cover it? Same with plumbing, electrical issues, appliances, and more.
Whether or not you’re a new homeowner, a home warranty from Choice Home Warranty could pick up the slack where insurance falls short and protect you against surprise expenses. If a covered system in your home breaks, you can call their hotline 24/7 to get it repaired.
For a limited time, you can get your first month free with a Single Payment home warranty plan.
Good and Gather Pork Bao Buns
Price: $5.99
Pass on pricey takeout and make an Asian-inspired dinner at home instead. These light, fluffy pork buns are a quick, easy meal for your family. Just heat the sweet barbecue sauce seasoned bao for one minute and serve.
Good and Gather Large Fresh Eggs
Price: $3.39
Everyone is talking about the cost of eggs these days. And if your local grocer's price is more than your budget can handle, try a dozen of these generics.
Good and Gather Strawberry Mango Sparkling Water
Price: $3.49
Do you love La Croix but hate the high price? If you enjoy slightly sweet sparkling water with a fruity flavor, this generic eight-pack of 12-ounce cans is a steal for $3.49. The exact size case from the name brand sells for $4.39.
Good and Gather Roasted Vegetable Mini Pizza
Price: $3.39
Make a meal for one in minutes. This traditional crust pie is packed with roasted red peppers, tomatoes, onions, and zesty mozzarella cheese. Compare the generic's $3.39 price tag to almost $1 more ($4.29) for California Pizza Kitchen's frozen personal pizza.
Good and Gather Reduced Sugar Hazelnut Spread
Price: $3.59
Nutella fans can save money on this Good and Gather dupe. And bonus, this chocolatey copycat has 30 percent less sugar than the regular version. That makes it perfect for smearing over whole wheat pancakes, toast, or just about anything else.
Snag a 13-ounce jar for $3.59 right now. At $5.29, the 13-ounce size of the brand-name buy isn't a bargain.
Good and Gather Sea Salt Caramel Hot Cocoa
Price: $6.49
We love a hot cup of sweet cocoa just as much as you do. And a touch of sea salt caramel makes this generic goody even better.
The price of this generic eight-count box of mix is a more affordable option than brand names like Starbucks. During the holidays, Walmart sells Starbucks' Salted Caramel Hot Cocoa for $8.97 (online).
Good and Gather Lemon Pepper Light Tuna
Price: 99 cents
Whip up a tangy tuna salad without breaking the bank on extra ingredients. This flavor-packed pouch of lemon pepper tuna is an affordable sandwich starter or meal mix-in for under $1. Starkist's version costs $1.29.
Target shopper Jackie Daytona praised this pick on the retailer's website, "I really enjoyed the flavor profile when adding it to my usual tuna salad. For the price, it's quite good, I'd buy again. Fifteen grams of protein in each pack is great, too."
Good and Gather Organic Rainbow Quinoa
Price: $2.69
With 45 grams of whole grains and six grams of protein, this organic side is a healthy alternative to greasy French fries and fast food. The sugar, fat, and cholesterol-free food is an easy-to-make addition to grilled chicken, braised tofu, broiled fish, and green salads.
Good and Gather Roasted Salsa Verde
Price: $2.99
The artificial flavor and preservative-free salsa is a can't-miss deal. You'll get 16 ounces of this green tomatillo goodness for under $3.
Get a protection plan on all your appliances
Did you know if your air conditioner stops working, your homeowner’s insurance won’t cover it? Same with plumbing, electrical issues, appliances, and more.
Whether or not you’re a new homeowner, a home warranty from Choice Home Warranty could pick up the slack where insurance falls short and protect you against surprise expenses. If a covered system in your home breaks, you can call their hotline 24/7 to get it repaired.
For a limited time, you can get your first month free with a Single Payment home warranty plan.
Good and Gather Classic Hummus
Price: $2.99
A 10-ounce tub of this generic hummus is only $2.99. But you'll pay $4.29 for the same size container from Sabra.
Good and Gather's low price means you can stock your fridge with this bargain buy and save money. Spoon the creamy classic chickpea spread over warm pita bread, add fresh veggies, and roll up a restaurant menu-worthy wrap.
Good and Gather Yukon Gold Mashed Potatoes
Price: $3.99
Eliminate lengthy prep steps and make this tasty traditional side in minutes with no peeler required. The microwavable 24-ounce container of mashed potatoes is a fan favorite. Target shopper Sar raved, "These are the best! Close to homemade."
Good and Gather Tomato Sauce
Price: 99 cents
Pack your pantry with this inexpensive staple. You never know when your family will want a quick pasta dinner or a homemade pizza. At 99 cents per 15-ounce can, you can afford to stock up on this generic.
Good and Gather Low Sodium Oven Roasted Turkey
Price: $3.59
Save the salt for popcorn. This deli-sliced lunch meat is more than just low-sodium turkey. It's also 97% fat-free. Add it to a healthy whole-grain bread and veggie sandwich, or use it to make cheddar roll-ups.
Good and Gather Gluten-Free Multigrain Rice Crackers
Price: $2.99
Go gluten-free without overspending on pricey products. A 4-ounce size of Crunchmaster Multigrain Crackers costs $3.79, which means you're saving money on groceries by opting for Good and Gather.
Bottom line
You don't have to waste money on brand-name groceries. Good and Gather generics aren't just cheap copycats. This inexpensive Target line is filled with delicious dupes that we (like the rest of the store's loyal shoppers) obsess over.
The savings don't stop at the cash register. Along with special deals in the Circle app, you can cut costs by using your top cash back credit cards. These offer cash back and other perks on eligible purchases.
on Wells Fargo's secure website Intro Offer
$200 cash rewards bonus after spending $500 in purchases in the first 3 months
Annual Fee $0 Why we like it
If you love earning cash rewards but prefer to avoid the hassle of tracking spending categories, the Wells Fargo Active Cash® Card could be a good option for you. Card members can earn unlimited 2% cash rewards on purchases.
This card also offers a 0% intro APR on qualifying balance transfers and purchases for 12 months from account opening, then 18.49%, 24.49%, or 28.49% Variable. Those looking for straightforward rewards and an introductory APR will likely find value in this card.
FinanceBuzz writers and editors score cards based on a number of objective features as well as our expert editorial assessment.
Our partners do not influence how we rate products.
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