Cracker Barrel has had a rough year. Between a controversial logo redesign and weaker-than-expected restaurant traffic, the brand has been working hard to steady the ship. Part of that effort included quietly closing 14 Maple Street Biscuit Company locations across six states.
These closures have already taken place, leaving many loyal guests wondering whether their nearest café was affected. While more than 50 Maple Street locations remain open for customers to use their favorite cash back credit cards, these recent shutdowns mark a big moment for the fast-casual breakfast chain that Cracker Barrel acquired in 2019.
Here are the locations that have just closed.
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Why Cracker Barrel closed Maple Street Biscuit locations
Cracker Barrel is focused on streamlining operations heading into 2026 and confirmed in a statement to USA Today that these Maple Street restaurants "didn't meet financial expectations." For Cracker Barrel, which owns Maple Street outright, tightening underperforming locations is part of its effort to lift revenue and stabilize traffic.
The company reported that guest traffic slowed considerably after the controversial summer logo redesign, which briefly replaced the chain's familiar rocking-chair imagery. Although Cracker Barrel reversed the change, the fallout lingered. Executives noted an 8% traffic slump in the weeks following the rebrand and expect declines to continue for the remainder of 2025.
These closures come as Cracker Barrel forecasts $3.35 to $3.45 billion in revenue for fiscal 2026 and plans to open two new flagship Cracker Barrel stores. For Maple Street, the goal now is to sharpen the chain's footprint while preserving its strongest markets.
How Maple Street Biscuit Company fits into Cracker Barrel's strategy
Cracker Barrel purchased Maple Street Biscuit Company in 2019 for $36 million, hoping to expand into the fast-casual breakfast space. Despite this appeal, some locations struggled, especially in markets still recovering from shifting work schedules and declining breakfast traffic.
The closures represent roughly 21% of the chain's company-owned stores, but Maple Street remains a key brand in Cracker Barrel's portfolio. With more than 50 cafés still operating, Cracker Barrel signaled that it plans to keep investing in Maple Street's future, focusing on better-performing regions and strengthening customer loyalty.
When and where the closures happened
Cracker Barrel announced the closure count in its September earnings report, though the affected stores had already permanently shut their doors by that time. The closures span six states, with the highest concentration in Texas. Below is the complete state-by-state breakdown, according to Fast Company.
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Florida
- Clearwater: 2233 Gulf to Bay Blvd.
- Seminole: 7756 113th St. N., Ste. E
Florida was home to two of the closed Maple Street shops, both located in busy Gulf Coast communities. These stores once drew strong breakfast crowds, especially on weekends, but struggled to maintain consistent traffic after tourism patterns shifted. Remaining Maple Street locations in the state continue operating.
Kentucky
- Lexington-Fayette: 2270 Nicholasville Road, Ste. 120
Kentucky saw one closure in the Lexington area. The brand still has a presence in nearby regions, but this location's shutdown reflects broader challenges facing fast-casual cafés in mid-sized cities.
Ohio
- Powell: 9711 Sawmill Parkway, Ste. A
Ohio's lone closure happened in Powell, a fast-growing Columbus suburb. Despite heavy retail development in the area, this Maple Street shop didn't meet Cracker Barrel's financial benchmarks. Guests in the region will need to visit alternative breakfast spots as no nearby Maple Street location remains.
South Carolina
- Charleston: 1739 Maybank Highway, Ste. U
- Myrtle Beach: 965 Wood Duck Drive, Ste. 108
Both closures in South Carolina occurred in major tourist destinations, surprising many locals who viewed Maple Street as a reliable brunch staple. While these areas draw seasonal crowds, the year-round traffic may not have been enough to sustain these cafés. Other Maple Street locations in the state continue serving customers.
Tennessee
- Knoxville: 10837 Hardin Valley Road
Tennessee saw one closure in a rapidly expanding Knoxville corridor. Increased competition from new breakfast and brunch spots likely played a role. Even so, Maple Street still has a footprint in the state and remains popular with local families.
Texas
- Keller: 967 Keller Parkway
- Richmond: 4836 Waterview Town Center Drive, Ste. 300
- Dallas: 14999 Preston Road, Ste. 226
- Frisco: 3288 Main St., Ste. 111
- Wylie: 3040 E. FM 544, Ste. 400
- McKinney: 8801 Eldorado Parkway
- McKinney: 4020 W. University Dr.
Texas experienced the largest wave of closures, with seven stores shutting down across the Dallas–Fort Worth suburbs. These cafés were situated in some of the state's fastest-growing areas, but rising operating costs and stiff competition among brunch restaurants may have contributed to the decision.
Texas still has remaining Maple Street locations, but these closures mark a major pullback for the brand.
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What's next for Cracker Barrel and Maple Street?
Despite the closures, Cracker Barrel emphasized its commitment to Maple Street's remaining stores and thanked both guests and team members for their support. The company is refining operations, redirecting marketing efforts, and working to rebuild customer trust after the logo controversy. With two new Cracker Barrel restaurants planned, the brand is aiming for a more stable year ahead.
Bottom line
These closures may be disappointing for guests who loved their neighborhood Maple Street, but the brand isn't going anywhere. More than 50 cafés remain open, and Cracker Barrel says it's committed to improving the customer experience across both chains.
If you enjoy Maple Street's menu, now's a good time to check on your nearest location and consider visiting sooner rather than later. You may also want to explore Cracker Barrel's weekday specials and seasonal offerings, which can be an affordable way to enjoy a comforting meal without overspending.
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