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16 High-Quality Costco Kirkland Items (Most are Better Than the Brand Name Stuff)

Save money with Costco's Kirkland Signature brand without skimping on quality.

Costco Wholesale retail store
Updated Jan. 9, 2026
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Costco offers great bulk deals on name-brand products, but it's amazing to see how much you can save on groceries with the retailer's in-store Kirkland Signature brand products. Many are just as good as their name-brand counterparts but cost a lot less.

So the next time you're wandering the aisles of your favorite warehouse retailer, check the shelves for these quality store-brand products.

Editor's note: Prices are subject to change and may vary by location.

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Kirkland Signature Ultra Soft Bath Tissue

Courtesy of Costco Costco-Kirkland Signature Ultra Soft Bath Tissue

trusty Costco hack is to take advantage of its bulk toilet paper offerings, and the warehouse retailer even has its own version if you want to save a little more.

The 36-roll deal from Costco comes in at $29.99, which is cheaper than the name-brand Charmin Ultra Strong Bath Tissue that rings up at the same price for only 30 rolls.

Kirkland Signature Migraine Headache Relief

Courtesy of Costco A bottle of Kirkland Signature Migraine Headache Relief medicine

If you're looking for a break from your migraines, check out the Kirkland Signature Migraine Headache Relief, which comes in a bottle of 400 pills for $12.51.

Migraine sufferers may be used to taking Excedrin (which the Costco version matches up with), but 300 extra-strength caplets of the medication can cost nearly $22.

Kirkland Signature Cheese Pizza

Courtesy of Costco Costco-Kirkland Signature Cheese Pizza

Frozen pizza is a good staple to keep in your fridge for easy dinners or lunches at home. Cheese pizzas also work great if you want to grab toppings for your pizza to personalize it.

So pick up a four-pack of Kirkland Signature Cheese Pizza for $13.68 from your local Costco.

Kirkland Signature Diapers

Courtesy of Costco Costco-Kirkland Signature Diapers

Babies may be small, but they carry a big price tag, including the need to stock up on diapers.

Save some money by buying Kirkland Signature Diapers, which come in various sizes depending on your needs.

A box of 192 diapers in size one costs $34.99 when you go with the Kirkland Signature brand, compared to $44.99 for the Huggies version.

Kirkland Signature Adult Multivitamin Gummies

Courtesy of Costco Costco Kirkland Signature adult multivitamin gummies

Be proactive with your health by trying Kirkland Signature Adult Multivitamin Gummies, which are easy to chew instead of having to swallow large vitamin pills.

A bottle of 320 gummies costs $16.99 at Costco compared to the Vitafusion version, which costs $16.37 for 260 gummies.

Kirkland Signature Breakfast Blend Organic K-Cup Pods

Courtesy of Costco Costco-Kirkland Signature Breakfast Blend Organic K-Cup Pods

K-Cup pods make it easy to brew a cup of coffee each morning, and you can save extra money when you make it at home with the Costco version instead of buying a cup at a coffee shop.

Kirkland Signature Breakfast Blend Organic K-Cup Pods cost $37.99 for 120 cups. If you go with a name brand, like Starbucks, 72 pods of Pike Place Medium Roast will set you back $42.99.

Kirkland Signature Organic Applesauce Pouch

Courtesy of Costco Costco Kirkland Signature organic applesauce pouch

A great grab-and-go snack for your kids (or yourself) is a Kirkland Signature Organic Applesauce Pouch. You can buy a box of 24 pouches for $12.99.

Be aware, however, that the GoGo version has a variety of flavors in addition to apple sauce: apple cinnamon, apple strawberry, and apple banana. You can go with the GoGo Squeez Organic Applesauce Variety Pack with 28 pouches for $19.99.

Kirkland Signature Sparkling Water

Courtesy of Costco Costco-Kirkland Signature Sparkling Water

If you like your water with a little kick, grab a 35-can pack of Kirkland Signature Sparkling Water for $12.86. The pack includes lime, lemon, and grapefruit flavors.

You could also pick up a 30-count box of Spindrift Sparkling Water with the same variety of flavors for $23.37.

Kirkland Signature Variety Snack Box

Courtesy of Costco Costco-Kirkland Signature Variety Snack Box

With so many options to choose from, it can be tough to decide on which snacks to buy. Fortunately, you won't have to choose with the Kirkland Signature Variety Snack Box.

The 51-count box comes with Kirkland Signature Soft & Chewy Chocolate Chip Granola Bars, Kirkland Signature Nut Bars with Cocoa Drizzle & Sea Salt, Kirkland Signature Trail Mix, and plenty of other goodies for $32.99.

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Kirkland Signature Kettle Himalayan Salt Potato Chips

Courtesy of Costco/Adobe Costco-Kirkland Signature Kettle Himalayan Salt Potato Chips

Get a deal on chips on your next Costco trip by buying the Kirkland Signature Kettle Himalayan Salt Potato Chips for $7.01. The 32-ounce bag of gluten-free chips is sure to please any chip lover.

Meanwhile, a 30-ounce bag of Cape Cod Reduced Fat Kettle Chips at Costco will cost you $8.65.

Kirkland Signature Chicken Street Tacos

Courtesy of Costco Costco-Kirkland Signature Chicken Street Tacos

Next time you're at the store, check out some of Costco's pre-made meals to see if they can help you save on dinner.

One option may be the Kirkland Signature Chicken Street Tacos for $18.55. The kit includes chicken, shredded cabbage, cheese, salsa, and cilantro lime crema with soft tacos and makes for the perfect taco night for the family.

Kirkland Signature Chicken Breast

Courtesy of Costco A bag of Kirkland Signature Chicken

One staple you may want to keep in your freezer at all times is chicken, and Costco has you covered with its Kirkland Signature brand.

You can choose from different options depending on your needs. A 6.5-pound bag of individually frozen chicken breasts costs $21.05, and 10 pounds of chicken wings will ring up to $29.24.

Kirkland Signature Farmed Atlantic Salmon

Courtesy of Costco Costco-Kirkland Signature Farmed Atlantic Salmon

Salmon is a quick and easy meal after a long day at work, but it can get pricey depending on where you shop.

Costco's Kirkland Signature Farmed Atlantic Salmon comes in a three-pound pack for $39.77. Each filet is individually wrapped, so you can take out as many as you need without worrying about freezer burn.

Kirkland Signature Trail Mix

Courtesy of Costco Kirkland Signature trail mix

Trail mix is incredibly rejuvenating on a hike or a long day out in the sun. Kirkland Signature has you covered for the season with a four-pound bag (including real M&Ms) for $15.99.

Meanwhile, Wildroot's Coastal Berry Trail Mix costs $12.99 for a 1.6-pound bag.

Kirkland Signature In-Shell Pistachios

Courtesy of Costco Kirkland Signature pistachios, 3-pound bag

Pistachios are widely adored — and thus, they're expensive. But Kirkland Signature offers them at a reasonable bulk price: $17.99 for a three-pound bag of salted, unshelled nuts.

If you go with name-brand Wonderful's three-pound bag, you'll pay $21.79 (though that extra cash will get you salt and pepper flavor, instead of just salt).

Kirkland Signature Grade AA Large Eggs

Courtesy of Costco 24 Kirkland Signature Cage Free Eggs, Grade AA Large

One of the biggest increases you may have noticed if you're trying to save money on groceries is with eggs, but Costco has you covered.

Costco's Cage Free Grade AA Large Eggs come in at $5.84 for two dozen eggs, which amounts to $2.92 per dozen. Bear in mind that egg prices can vary by area.

Bottom line

Kasasagi/Adobe Kirkland signature bakery inside costco honolulu store

Costco is beloved for many reasons. Yes, the bulk retailer offers name-brand products at affordable prices, but it turns grocery savings up a notch with its Kirkland Signature brand — without sacrificing quality.

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